Pay Per Click is exactly what it says; you pay for each and every click on to your site. Therefore, you need to make sure that every click you buy has the potential to be converted into a buyer.
Sponsored listings displayed alongside search results are the quickest way to drive traffic to your website (these typically appear above the organic results and down the right side of the page), but this instant delivery of visitors to your site comes at a cost. So while sponsored listings are a great way to attract attention, it is important that your PPC campaigns are very carefully managed, and that you receive online exposure for the right search terms.
By outsourcing the management of your Pay Per Click to a specialist, you can be sure that your account is optimised and working efficiently.
Simply Search will work with you to achieve the best results from your future PPC campaigns through positioning (we optimise your account to ensure that your ads appear next to even your largest competitors), working up to displaying your entire product range direct to your target market. By monitoring and analysing your account’s performance, we are able to prevent wastage and improve return on investment.
We can also create a new account targeting either Google or Bing, or if you are already using Google AdWords or Microsoft Search Advertising your existing Account can be optimised. Simply Search is part of the Google Engage programme providing us with access to the latest Google AdWords training and updates.
Contact Us today for a free review of your PPC Account to find out if we can improve the performance.