SEO News & Resources
Welcome to the Simply Search News & Blogs page, your go-to source for the latest insights, updates, and trends in the world of search engine optimisation (SEO) and digital marketing. Our team of seasoned experts are dedicated to sharing valuable information that can empower businesses like yours to succeed online.
Is SEO Worth It For Small Businesses?
As you appreciate, SEO, or Search Engine Optimisation, is the process of enhancing a website to boost its visibility across the organic (i.e. not paid) search engine results via the likes of Google and Bing. And there are a number of ways in which various SEO activities can help smaller businesses in particular – here,…
The Power of Blogger Outreach in SEO Packages
As a digital marketing strategy, blogger outreach allows you to forge relationships and promote your products or services or your own brand to an engaged audience while earning SEO backlinks, heightening brand awareness and driving traffic via collaboration through sponsored posts, reviews or content exchanges. The process involves finding bloggers relevant to your sector, engaging…
Short-Form Content Takeover – What You Need To Know
Short-form video typically lasts less than a minute and is designed to be speedy and engaging, as well as easy and fun to watch. Often filmed vertically, it’s widely used across TikTok, Instagram Reels and YouTube Shorts to entertain or teach or in marketing. In the rapidly changing digital world, short-form video captures attention. Indeed…
The Future of SEO Is Human
This month, the Simply Search team had the pleasure of attending the BrightonSEO Training & Conference — a two-day deep dive into the evolving world of search, behaviour, and digital performance. From technical SEO and AI visibility to behavioural science and the future of search, one message echoed across every session:SEO in 2025 isn’t just…
Recent Google Search Console Changes
Anyone trying to understand their search engine rankings via Google could be forgiven for feeling somewhat confused by the data being presented at the moment. Both the tech juggernaut’s Google Search Console – which helps site owners monitor their presence in the search results – and ‘most’ (according to one source) of its third-party tracking…
ChatGPT-User Bot: the new ‘impressions’ metric?
In Search Engine Optimisation (SEO), an impression refers to one instance of a web page displaying in the search engine results in response to a user’s query. Impressions indicate how visible a page is in the search results, whether the user has actually clicked on the link or not. To date, there has been no…
Tracking ChatGPT’s interest in your website: a guide to log file analysis
ChatGPT Search is a feature within the ChatGPT platform which allows users to access real-time data from the web directly into its responses. By using it, you can enhance the user experience, while potentially also increasing traffic, plus users will have quicker, more relevant answers and information. So engagement improves as people find what they…
Debunking the myths of AI search: what ChatGPT Search really is
There’s a growing belief that ChatGPT Search is a full replacement for major search engines like Google, but this couldn’t be further from the truth. At Simply Search, our SEO consultants break down the real differences between AI search and traditional search engines, explain how each fits into your broader SEO strategy, and clarify what…
Starting SEO for my Website and Business: What should I expect?
An effective search engine optimisation (SEO) strategy, properly executed, can have a significant positive impact on your website and the way it ranks in the search results with the likes of the big engines such as Google. SEO packages contain a combination of technical fixes, content optimisation, and more, all aimed at improving your rankings.…
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At Simply Search, we are committed to helping businesses like yours succeed in the digital world. Explore our News & Blogs section and unlock the secrets to SEO success and key SEO services. If you have specific topics you'd like us to cover or any questions, feel free to contact us – we're here to assist you on your digital journey and provide expert SEO packages.