In Search Engine Optimisation (SEO), an impression refers to one instance of a web page displaying in the search engine results in response to a user’s query. Impressions indicate how visible a page is in the search results, whether the user has actually clicked on the link or not.
To date, there has been no equivalent dashboard or tool for ChatGPT Search, the OpenAI-developed search engine. However, the ChatGPT-user bot could well be the next best thing.
When this bot reaches your website, it essentially means that your content has been chosen in response to a user query. Clearly, that’s a sign of visibility. So we can consider each visit as the AI-driven equivalent of what in regular SEO would be a page impression.
In practical terms:
- If the Chat GPT-user bot crawls a page of your website, it was probably shown or used to generate a response.
- Even in cases where your content hasn’t been directly cited, it could have influenced the output.
- If this bot visits your website pretty frequently, it’s an indication that your content aligns with user prompts.
And because there’s still no real equivalent of Google Search Console for ChatGPT, as mentioned, keeping tabs on ChatGPT-user remains the best way of gaining insight into how often your content surfaces.
Thanks to this bot, you can look at the following questions:
- Trends over time (are you getting an increasing number of visits, for example?)
- Which pages are people accessing the most?
- How quickly following an update does the bot return?
Once you know the answers to these key questions, you can optimise your content. For example, if you understand which subjects encourage most visits, you can create your content with this in mind. Conversely, if some pages on your site never seem to be visited, even key ones, that’s a heavy hint that you could do with reviewing the structure, metadata and crawlability of certain web pages.
In summary, ChatGPT-user may not be 100% perfect, but it has the great advantage of being available and actionable now. And so until OpenAI brings in formal analytics tools, it’s the best way of gaining a window on your real-time AI search presence.
Talk to Simply Search about ChatGPT
Simply Search is a team of Search Engine Optimisation (SEO) experts from different backgrounds. We offer various SEO packages to suit individual needs, competitively priced and proven at getting the results our clients want, whatever the size or type of their business.
And our full suite of services includes technical and on-page SEO plus SEO consulting, with transparent reporting and reviews at every stage.
Don’t get left behind in this changing landscape. We’ll gladly discuss both traditional and AI-based search with you – the first step is a free website review. Contact us today in the first instance to learn more.