An effective search engine optimisation (SEO) strategy, properly executed, can have a significant positive impact on your website and the way it ranks in the search results with the likes of the big engines such as Google. SEO packages contain a combination of technical fixes, content optimisation, and more, all aimed at improving your rankings. Plus, there will be access to a resolute team of experts who will work on your account and track progress.
Where to begin with SEO
With so many aspects to consider, it can be hard to know where to begin. But there are things you can do to get started, so here is what you should expect to need to do:
Identify your business aims
What is it you want your SEO package to achieve? Do you want more traffic to your site, to rank more highly for keywords, generate leads, or enhance brand recognition?
Understand the basics of SEO and the different packages available
Have a basic understanding of what SEO is and how it can improve your website’s visibility in the search-engine results pages (SERPs) for relevant keywords. Equally, appreciate the difference between on-page and off-page SEO. The former is about optimising content, structure, and technical elements to have greater appeal to search engines. Off-page SEO is about creating links to your website from other sites to enhance ranking and visibility, as well as optimising your Google My Business listing, among other themes.
Understanding different SEO packages
It is also worth knowing about the distinct types of SEO packages available. The more basic ones incorporate some on-page optimisation, keyword research, and content creation. More advanced packages include more technical SEO, detailed keyword research, and enhanced content creation, plus link building. Some deals may provide ongoing support with monthly retainers.
As with anything else, set a monthly budget. Additionally, think about which aspects of SEO your business needs the most, as you compare different packages.
Equally, learn about the differences between what an SEO agency and consultancy could do for your business – we’ve written about this here.
What not to expect: overnight results
SEO is something that needs time, so immediate results are unlikely. It is a long-term strategy rather than a quick fix, and it takes a while to establish trust, credibility, and authority with the search engines, whose algorithms are constantly evolving.
Getting started on your SEO package with Simply Search
Our approach to new clients is clear and structured:
- We’ll start with a free SEO website review
- This is followed by our initial SEO audit and research, and regular collaborative calls as we set out the way forward.
- We will analyse your competitors’ websites and SEO strategies to highlight opportunities for you to stand out.
- We will implement what we have agreed and provide full and regular monthly reporting on what we have done and discuss your goals while tweaking them, as necessary. (We aim to be completely transparent and always communicate openly).
We work hard to update ourselves on the latest search engine algorithm changes and adjust clients’ SEO plans accordingly. What is more, with us, you will have a dedicated point of contact throughout to answer any questions and keep you fully informed of progress and how your website is faring.
Start your SEO journey today!
Read more about our different SEO packages here. They are all designed to boost sales, traffic, and brand awareness on Google. Plus, we can help you regardless of your business’s size or the sector in which you work – whether you’re a local, international, E-Commerce, or other business, we can help. Get in touch today to discuss your needs and get started on your SEO journey.