Search engine optimisation, or SEO, is all about boosting the quality and quantity of website traffic from the major search engines. It targets organic traffic rather than paid traffic which is sourced through search results using relevant keywords.
Elements of Search Engine Optimisation
There are two main parts to it – on-page SEO encompasses the parts of a website you can control, such as content, technical SEO aspects and elements such as title tags, meta descriptions, internal linking and so on. Meanwhile, off-page SEO incorporates backlinks, social media, gaining citations and things like guest blogging and influencer marketing.
SEO Consultants and Agencies
An SEO consultant is an independent professional who can help your business’s website rank more highly with the major search engines using the latest SEO strategies, methods, tools, and software. They can do this via, among other tasks:
- Keyword research.
- Technical SEO elements; for example, improving a website’s architecture.
- Creating original content which ranks highly in the search engines’ results pages.
- Conducting regular site audits to enhance search engine rankings.
- On-page SEO – as mentioned above.
- Optimising landing pages across a variety of devices.
When working with a professional SEO agency, you can expect them to start with a comprehensive audit of your local, international, or e-commerce website before providing ongoing support and optimisation, which will include creating and implementing link-building strategies plus regular data analysis and reporting. Good search engine consultants or agencies will also collaborate with you to create a customised strategy to maximise your rankings with the major search engines.
Benefits of Working with an SEO Consultancy or Agency
There are numerous advantages to hiring the SEO services of a consultancy or agency, including, among other things:
- Creation of a personalised strategy – this will be tailor-made to suit your business goals and budget.
- Save time and money – you and your team can focus on what you do best: running your core business.
- Benefit from expertise and high-level knowledge – SEO consultants are experts in using keyword research and other tools, techniques, and technology to plan and conduct your campaigns.
- Solving problems – online search is a fast-paced industry, and a single algorithm update from Google can make an enormous difference. An SEO agency manages issues as they arise, gets to know your business and stays abreast of trends in the sector.
- Keyword research – agencies have the best tools and strategies to identify the search queries which are most important to your organisation.
- Content creation – you may not have the resources to create the quality of customised content you need to stay ahead of the competition.
How can I work best with an SEO agency?
Choosing the right SEO partner in the first place is vital. As with anything else, look for referrals/client case studies, any industry awards and good-value SEO packages. Have an innovative idea of what you want from the relationship and put some goals in place before you start working together.
It is also important that you think of your SEO consultants as an extension of your in-house digital marketing team. Respond promptly when they contact you, and give clear, constructive feedback on their efforts on your behalf.
Finally, it is always worth sharing any specialist industry insights with your search engine optimisation consultants which they may not have heard about, from new legislation to sector trends, since you are immersed in your field in a way your agency cannot be.
Choose Simply Search as your SEO Consultancy
At well-established Simply Search, we offer professional SEO services to many different organisations, with our team drawing on experience from a vast variety of backgrounds, meaning we take an overly broad overview of your business. We are all about strategies which align with your business goals and have extensive expertise in all the technical aspects of SEO.
Learn more about what we could do to boost your organisation’s visibility, before booking your free website review – we’ll take it from there. Contact us today for more information.