Posts by Chris Pearson

UK SEO Agencies While some companies may only wish to work with consultants who are based just around the corner, there are actually many benefits to broaden the search field. For example, Irish businesses can unlock various competitive advantages by working with UK-based SEO professionals.  We’ll explore this topic in this blog to ensure any…

Why Is Outsourcing SEO a Popular Choice? One of the most common tasks to be outsourced are SEO as it requires specialist knowledge that not all businesses have access to in-house expertise. SEO, otherwise known as Search Engine Optimisation, is an integral part of running any website. As online competition is high, websites need to…

An SEO consultant boosts a website’s search engine rankings, visibility and organic traffic to increase volumes, leads and, ultimately, income. There’s an extensive list of their key responsibilities, including detailed website audits, researching keywords, performance reporting and both on and off-page optimisation with tools such as Google Analytics and Search Console. This service can also…

As you appreciate, SEO, or Search Engine Optimisation, is the process of enhancing a website to boost its visibility across the organic (i.e. not paid) search engine results via the likes of Google and Bing. And there are a number of ways in which various SEO activities can help smaller businesses in particular – here,…

As a digital marketing strategy, blogger outreach allows you to forge relationships and promote your products or services or your own brand to an engaged audience while earning SEO backlinks, heightening brand awareness and driving traffic via collaboration through sponsored posts, reviews or content exchanges. The process involves finding bloggers relevant to your sector, engaging…

Short-form video typically lasts less than a minute and is designed to be speedy and engaging, as well as easy and fun to watch. Often filmed vertically, it’s widely used across TikTok, Instagram Reels and YouTube Shorts to entertain or teach or in marketing. In the rapidly changing digital world, short-form video captures attention. Indeed…

This month, the Simply Search team had the pleasure of attending the BrightonSEO Training & Conference — a two-day deep dive into the evolving world of search, behaviour, and digital performance. From technical SEO and AI visibility to behavioural science and the future of search, one message echoed across every session:SEO in 2025 isn’t just…

Anyone trying to understand their search engine rankings via Google could be forgiven for feeling somewhat confused by the data being presented at the moment. Both the tech juggernaut’s Google Search Console – which helps site owners monitor their presence in the search results – and ‘most’ (according to one source) of its third-party tracking…

In Search Engine Optimisation (SEO), an impression refers to one instance of a web page displaying in the search engine results in response to a user’s query. Impressions indicate how visible a page is in the search results, whether the user has actually clicked on the link or not. To date, there has been no…

ChatGPT Search is a feature within the ChatGPT platform which allows users to access real-time data from the web directly into its responses. By using it, you can enhance the user experience, while potentially also increasing traffic, plus users will have quicker, more relevant answers and information. So engagement improves as people find what they…