Posts by Chris Pearson

There’s a growing belief that ChatGPT Search is a full replacement for major search engines like Google, but this couldn’t be further from the truth. At Simply Search, our SEO consultants break down the real differences between AI search and traditional search engines, explain how each fits into your broader SEO strategy, and clarify what…

An effective search engine optimisation (SEO) strategy, properly executed, can have a significant positive impact on your website and the way it ranks in the search results with the likes of the big engines such as Google. SEO packages contain a combination of technical fixes, content optimisation, and more, all aimed at improving your rankings.…

Few businesses can afford to ignore search engine optimisation, or SEO – the art of boosting your website’s visibility and rankings in the search engine results pages, to drive organic – i.e., unpaid – traffic. Choosing Search Engine Optimisation for your Business And if you’ve decided to outsource this vital function, which you’ll probably want…

SEO, or search engine optimisation, is vital in increasing your visibility with the big search engines like Google, resulting in more traffic and sales. It’s also highly cost-effective, plus you can use it no matter the size of your business, and regardless of the sector in which you operate. One key decision is whether to…

SEO services or search engine optimisation helps search engines like Google understand and display your content, while making it more likely that users will find your website and make a positive decision about visiting it. SEO practices mean you gain a better a larger volumes and quality traffic to your website. How SEO can benefit…

Search engine optimisation, or SEO, is all about boosting the quality and quantity of website traffic from the major search engines. It targets organic traffic rather than paid traffic which is sourced through search results using relevant keywords. Elements of Search Engine Optimisation There are two main parts to it – on-page SEO encompasses the…

SEO or search engine optimisation is all about enhancing the quantity and quality of traffic to a website or web page from search engines. Through this set of practices, you can improve the positioning, appearance, and usefulness of various content types in the organic search results. Many businesses find they benefit from outsourcing this work,…

If you’re not already familiar with it, Google Analytics is a platform which gathers data from your websites and apps and offers insights into your business with its reports. Organisations use it to analyse and measure website or app traffic and engagement. Google Analytics allows you to understand how visitors interact with your website, including…

You are no doubt already aware that search engine optimisation (SEO) is all about enhancing a business website’s digital presence so that it appears at the head of the results on major search engines, especially Google which leads to a greater volume of online organic traffic. There are numerous tools in the SEO kit, from…

As you no doubt already know, SEO is about optimising a website and its content to boost visibility and rankings with the search engine results pages (SERPs). It means that more people will find your content – and not that of your competitors – while they are browsing the web, stimulating organic traffic in greater…