Posts by Chris Pearson

As you appreciate, SEO, or Search Engine Optimisation, is the process of enhancing a website to boost its visibility across the organic (i.e. not paid) search engine results via the likes of Google and Bing. And there are a number of ways in which various SEO activities can help smaller businesses in particular – here,…

As a digital marketing strategy, blogger outreach allows you to forge relationships and promote your products or services or your own brand to an engaged audience while earning SEO backlinks, heightening brand awareness and driving traffic via collaboration through sponsored posts, reviews or content exchanges. The process involves finding bloggers relevant to your sector, engaging…

Short-form video typically lasts less than a minute and is designed to be speedy and engaging, as well as easy and fun to watch. Often filmed vertically, it’s widely used across TikTok, Instagram Reels and YouTube Shorts to entertain or teach or in marketing. In the rapidly changing digital world, short-form video captures attention. Indeed…

This month, the Simply Search team had the pleasure of attending the BrightonSEO Training & Conference — a two-day deep dive into the evolving world of search, behaviour, and digital performance. From technical SEO and AI visibility to behavioural science and the future of search, one message echoed across every session:SEO in 2025 isn’t just…

Anyone trying to understand their search engine rankings via Google could be forgiven for feeling somewhat confused by the data being presented at the moment. Both the tech juggernaut’s Google Search Console – which helps site owners monitor their presence in the search results – and ‘most’ (according to one source) of its third-party tracking…

In Search Engine Optimisation (SEO), an impression refers to one instance of a web page displaying in the search engine results in response to a user’s query. Impressions indicate how visible a page is in the search results, whether the user has actually clicked on the link or not. To date, there has been no…

ChatGPT Search is a feature within the ChatGPT platform which allows users to access real-time data from the web directly into its responses. By using it, you can enhance the user experience, while potentially also increasing traffic, plus users will have quicker, more relevant answers and information. So engagement improves as people find what they…

There’s a growing belief that ChatGPT Search is a full replacement for major search engines like Google, but this couldn’t be further from the truth. At Simply Search, our SEO consultants break down the real differences between AI search and traditional search engines, explain how each fits into your broader SEO strategy, and clarify what…

An effective search engine optimisation (SEO) strategy, properly executed, can have a significant positive impact on your website and the way it ranks in the search results with the likes of the big engines such as Google. SEO packages contain a combination of technical fixes, content optimisation, and more, all aimed at improving your rankings.…

Few businesses can afford to ignore search engine optimisation, or SEO – the art of boosting your website’s visibility and rankings in the search engine results pages, to drive organic – i.e., unpaid – traffic. Choosing Search Engine Optimisation for your Business And if you’ve decided to outsource this vital function, which you’ll probably want…